Lots of new ironmen have no idea they can trade with "paul" west of edge bank to get certain important items for an ironman.
They try to trade w/ bob and other npc's which they cannot located just northwest of edge bank and they receive this dialogue. This leads many of them to believe they cannot use any shops. I'm aware there's an anouncement that goes off every so often letting ironmen know they can trade w/ Paul, but this suggestion below will help regardless
The chat log should be changed to tell ironmen players that they can speak to "paul" just west of edge bank.
Suggestion:
"As an ironman, you cannot do this, ironmen may trade with Paul, just west of edge bank in the next house over just south of here)
Almost every new ironman seems to end up asking this question, and this would help quite a bit.